FEEL the difference
Experience a new level of ULTRA GENTLE, extra deep clean
Discover the NEW GUM SONIC SENSITIVE NOW
New GUM SONIC SENSITIVE battery toothbrush
Designed for Sensitive Teeth and Gums
- For an ULTRA GENTLE, extra deep clean
- Removes plaque 88% deeperin hard-to-reach areas
- POWER of SONIC vibrations
GUM SONIC DAILY battery toothbrush
Designed for Superior Clean for Healthy Teeth and Gums
- For an EXTRA DEEP, gentle clean with POWER of SONIC vibrations
- 50% more efficacy in reaching interproximal spaces and removes 47x more plaque in subgingival areas
- Replaces GUM ActiVital® Sonic, now available in new packaging
Unless consumers are tremendous brushers, a sonic toothbrush helps them take better care of their teeth and gums than a manual one. That’s because it does most of the hard work for them!
Sonic vibrations move bristles from side to side and gently dislodge more plaque.
What’s special about our heads?
Tapered bristles have extra thin tips to gently and effectively reach below the gum line and between teeth. The NEW GUM SONIC SENSITIVE has ULTRA SOFT, bi-level, double tapered bristles for the ultra gentle care of sensitive teeth and gums. The GUM SONIC DAILY has SOFT, bi-level, single tapered bristles ideal for the daily care of healthy gums and teeth.
Why has our first sonic brush won 4 awards?
Our GUM SONIC DAILY brush (previously GUM ActiVital Sonic) leaves consumers feeling extra fresh and clean – they feel the difference – it's effective and gentle. Consumers tell us it's a pleasure to brush with – it's light and compact. It also sits beautifully on their bathroom sink thanks to a sleek design, with no cable. No wonder it is the winner of 4 consumers awards in France, Italy, Poland and Spain.
 vs a sensitive manual flat trim toothbrush
 vs a manual flat trim toothbrush
 Consumer awards won in France (Les Victoires de la Beauté 2018-2019), Italy (Prodotto dell’anno 2019), Poland (Influencer's Top 2019) and Spain (Producto del Año 2020).